The last bit of friction This is the front door of my office, in Fitzroy in Melbourne. It’s about 1km from the city centre, where I often go for lunch, or client meetings. And, that orange device is a public electric scooter. It runs via an app on my phone, and I can get into the centre of town in 5 minutes, for about $5. Yes, I could walk (15 minutes), or catch a tram (10 minutes), or drive (5 minutes). But, if the weather’s fine, I don’t.
Regarding the map and google searches - there's a lot of factors that lead to different people getting different answers: google uses everything it knows about you (past search history, country, likes and dislikes, etc.) to tailor the results to you and "results" includes what it shows you in autocompletes. You get more neutral results if you use an incognito window but even then, it's not entirely anonymous (IP address, computer used, etc). And, of course, results will change over time as search frequency changes.
Loved the change it up piece.
JJ
Regarding the map and google searches - there's a lot of factors that lead to different people getting different answers: google uses everything it knows about you (past search history, country, likes and dislikes, etc.) to tailor the results to you and "results" includes what it shows you in autocompletes. You get more neutral results if you use an incognito window but even then, it's not entirely anonymous (IP address, computer used, etc). And, of course, results will change over time as search frequency changes.