The future of business
50 years from now, I believe people will be shocked at how frequently we measured business success only in financial terms.
What’s the alternative? Well, it’s having multiple definitions of success (including financial).
If we accept that businesses cannot thrive in societies that fail, what should be the multiple roles of any business? How should we be thinking about multiple stakeholders?
I’m interviewed on this topic by Pam and Scott Harper here.
Take a listen and drop me a line here letting me know your thoughts.
See you Friday morning with a regular 5MSM post!
Andrew
I agree with you, Andrew, that the way we conduct business now will be cringe-worthy in the future, a topic I've been writing and talking about for several years. The time horizon, however, will be much shorter than 50 years. It's already happening.